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At Preferred we understand that your time is more valuable than ever and that most people dislike haggling. At Preferred Chrysler Dodge Jeep Ram of Grand Haven we believe in giving our customers a competitive price from the start along with a great buying experience before and after the sale. We have eliminated the haggling with our live market pricing on all of our pre-owned vehicles. Our entire used inventory has passed a rigorous 108 point inspection. We spend an average of $1,000 per vehicle on reconditioning.

This ensures our customers can buy with confidence and have peace of mind for many miles to come. Customer satisfaction, repeat business and customer referrals help us keep our advertising costs down and in return pass the savings on to you. We hope you understand our honest approach to doing business and will join our growing family of satisfied owners.

Live Market Pricing provides realistic competitive pricing on all our Pre-Owned vehicles, all the time. This allows us to price our cars fairly within our market while passing on the savings to you. A great car, at a great value, at your Preferred Chrysler Dodge Jeep Ram of Grand Haven dealership.


Technology Meets Common Sense

Live Market Pricing is achieved by polling over 20,000 pre-owned 
websites every hour to ensure that every single customer receives 
real-time value pricing on every pre-owned vehicle we sell. 
Customers search the internet for the most competitive, 
best value prices and that's what we provide everyday.


We Don't Play Pricing Games

We do not artificially inflate our pre-owned prices in the hopes of winning a "negotiating" contest with our customers. A car purchase shouldn't be a battle, we combine honest pricing with old-school  customer service. Technology is the right way to the right price.


You'll Save Time and Money

This isn't one of those "only for the dealership" programs, 
we'd be happy to show you, if you think our price isn't up to 
par. For a complimentary "Live Market View" on any pre-owned 
vehicle in stock, just ask your sales consultant.